On June 3, 2022, FoodDrive reported in part:
- Plant-based meat maker Don Lee Farms sued Beyond Meat and its CEO Ethan Brown in federal court, accusing the company of unfair competition due to false advertising under the federal Lanham Act and violating California state laws governing false advertising and unfair competition.
- In the lawsuit, Don Lee Farms says Beyond Meat’s “misleading claims” about the ingredients and nutrition value of its products harm consumers, competitors and fair competition. Don Lee states it is bringing the lawsuit to “restore competitive equilibrium,” stopping Beyond Meat from further building its brand on what Don Lee says is deception, and recovering damages from “false advertising” and “ill-gotten profits.”
- The two companies have a long history of bad blood. Don Lee was once a co-manufacturer for Beyond Meat, and sued the plant-based meat company in California Superior Court after its contract was terminated in 2017. The initial lawsuit includes accusations of breach of contract, unpaid money, fraud and taking advantage of Don Lee Farms, and is set to go to trial in September. . . .
In a written statement sent by email, a Beyond Meat spokesperson said, “The allegations in the filing lack merit and we are prepared to vigorously fight this in court.”
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